As part of our
ongoing efforts to provide comprehensive marketing support to our customers,
Daabon USA continues to collaborate with industry leaders to generate new
resources to help you share our story with your stakeholders.
Given that palm oil
is still making headlines around the world, with environmental organizations
and consumers increasing public pressure to ensure that habitat destruction and
other social issues often linked to conventional palm production are curbed, we
understand the importance of being able to clearly communicate your “sourcing
story.”
The Daabon Group
has invested decades (and tremendous capital) into developing and maintaining a
truly sustainable palm oil production system, with sophisticated metrics
related to all aspects of the process—everything from selection of new land for
planting, natural pest control, and the creation of an energy program to become
carbon negative. Our program has been globally recognized for its high degree
of corporate transparency (still ranked #1 worldwide by the London Zoological
Society’s SPOTT tool), and in addition it offers full traceability to the farm
level, which is rare in the palm oil industry.
Daabon also
continues to look to the future—seeking other ways to innovate and maintain its
status as a trendsetter in the sustainable palm industry; investigating
opportunities such as new technology, additional initiatives for support within
our local communities, and new developments in organic agriculture. And yet,
because Daabon’s sustainability program is so complex, it can be quite
difficult to summarize everything we do into an easy-to-share format and truly
share this story in a way that people can quickly understand.
In the last few
years, Daabon USA has been focused on creating various resources to help you
share this information more easily, and to give your clients, employees and the
public peace of mind that your palm oil is sourced responsibly and sustainably.
In 2018, Daabon USA
completed the development of a new website and a series of videos about our
company, our production process, and our sustainability program. In addition,
we created a series of tools such as a webinar, various infographics, and a
Buyer’s Guide to support food manufacturers and other palm users.
In 2019 and beyond,
Daabon USA will continue to collaborate with well-established marketing
companies to develop even more innovative resources to help share the
sustainability story of Daabon, in all of its different aspects.
As part of this
year’s marketing efforts, Daabon USA has added a Marketing Coordinator to our
team, and we are also entering into the world of social media—educating North
American social media influencers to help share our story more broadly, and
creating a regional Instagram account to support our headquarters in sharing
updates and relevant facts for our English-speaking audience.
To access Daabon
USA’s various marketing resources, please visit Daabonusa.com or follow us on
Instagram at @Daabonusa.