C.I. La Samaria SAS
ended 2018 and started 2019 with a new efficient, effective managerial and
technically-focused administrative approach. Its productive and financial
components aim to empower the new management structure based on the
strengthening of its two strategic areas of business located on the Caribbean
coast—Magdalena and La Guajira.
This idea of
comprehensive management arises from the idea of combining management results
for two areas with the same crop and under the command of the same company, but
with independent realities due to their different social, productive and agroclimatic
characteristics. We have linked La Guajira and Magdalena organizationally with
each other, respecting their conditions while adding value through
administrative synergy. This highlights the importance that each function to
complement each other by launching and adopting strategic factors focusing on
solid standards of quality and mirroring the consumer market, which allows C.I.
La Samaria SAS to produce optimal results.
The process of
empowerment is focused on the business strengthening of the two directors of
agricultural operations that manage these productive areas. The leadership works through effective
communication via management of self-directed groups, replacing the mechanistic
and rigid managerial structure with a new structure: a structure where the participation of each
and every one of the leaders of each process are an active part of the
administration and control of the corporate management of the company, and
therefore, of the Daabon Group as a whole.
In relation to the
company’s reason for being, such as its productive operation with various
efforts in search of optimal results, an increase of 20% of the consolidated
production is projected for 2019. This will be achieved by continuing what was
executed at the end of 2018 through activities, operations and the management
in general of the technical-administrative team. This projection results in a
production of 2,100 boxes per hectare and a total of 1,019,155 boxes out of
18.14 kg.
Likewise, and with
the purpose of advancing in the process of continuous improvement of the
quality of our product, an investment of 851,900 banana bib units was carried
out in 2018 for the protection of fruit by from ultra violet rays. This will
undoubtedly guarantee to offer the consumer a product with the highest quality
standards of the international market and, of course, with this process, a
significant decrease in shrinkage is projected, which in the end will result in
a growth in the organization’s finances.